How to Ask for Review on Etsy Sample

review request email templates

44 Unique Email Templates for Requesting Online Reviews

Use these general and industry-specific email templates for requesting online reviews. You need to ask for reviews to generate them and boost your business.

Reading Fourth dimension: 22 minutes

Updated 12/12/21

What's the best mode to ask for a review?

Common advice states that you enquire for what you desire direct. It'south good, solid advice and almost of the time, information technology works. But there'southward more than to it than that.

I'm talking nigh ingredients for success.

When y'all inquire for a review, your odds of success skyrocket if your request includes the right ingredients. I'm going to testify yous what those ingredients are and provide yous with customizable templates yous can use in your business for review generation .

Information technology'south also essential to sympathize the value of reviews, whether they're Google reviews, Facebook recommendations, Yelp reviews, or reviews on whatsoever 3rd party industry-specific review site . Google recently verified what many believed for years, that customers value a mix of positive AND negative reviews .

This post is epic, and then to navigate it, nosotros've got a table of contents that will evangelize you to the department that you want to leap to:

Table of Contents

Why you demand templates

Research shows words have a specific ready of emotions tied to them . Ask for a review with the right words, and you automatically trigger a specific set of emotions.

See the value there?

Review request email templates that are crafted with the right words create structure and foundation. That'southward especially of import when it comes to scaling review requests or training employees.

It's the starting point.

With the right set of review request e-mail templates, you'll be able to attain consistent results when y'all ask for a review. What about improvements? If you're running A/B split up tests these electronic mail templates act as your control, a solid baseline for measuring operation.

They enable you to test successfully, using treatments to systematically better review requests.

You need it.

Even if y'all plan on customizing these templates heavily, they're still important tools to have in your review request toolkit.

The templates provided in this post can easily be used via the Course.us platform. Here's a walkthrough on how to update your review asking electronic mail entrada with these templates:

How to ask for reviews

In our recently updated post, nosotros cover the ins and outs of how to get reviews . It'due south a comprehensive mail that'south perfect for experienced professionals who are looking for a systematic method they can employ to train their team.

Today we're focused on something different.

We're focused on the methods or channels used to ask for reviews. There are basic methods you can utilise to ask for a review.

  • Face-to-face: A face-to-face request is the most constructive method you tin can employ to ask for a review. These can be in-person or online, in an private or group setting.
  • Email: Asking for reviews via e-mail is incredibly effective. Customers are highly responsive, particularly if the review request is made shortly after a conversion consequence (e.g. sign-upward, purchase, opt-in or follow).
  • SMS / Text Messages: Consumers are increasingly comfortable engaging with businesses via text.What does this mean? Text messages give you immediate access to customers.
  • Social media: For better or worse, social media has born virality. Practice something amazing or legendary for your customers and it spreads like wildfire. Practise something bad and it spreads even faster. As far every bit review requests go, social media is a double-edged sword.

Here's the trouble.

These four methods aren't equally effective. In that location are pros and cons to each and they come with serious consequences when they're misused.

Simply which one is all-time?

Vanessa Bohns of Cornell University and Mahdi Roganizad of Western Academy found contiguous requests were 34 times more than effective than emailed requests . Contiguous requests don't calibration all that well though (or do they?).

Doesn't this mean email isn't constructive for review requests?

Not at all.

Over four billion people worldwide use email and information technology has a 90% penetration rate among U.s. internet users.

But are people using their email accounts?

Admittedly.

In the same article, Hubspot, Entrada Monitor and Mailchimp evidence an average open rate effectually 20%, click rates of 2.5-3% and conversion rates of 1.two%.

We know email works.

What about text messages? The statistics are pretty clear on this as well. The Pew Research Center found 81 percent of Americans owned a smartphone. Surprisingly, 98 percent of mobile users will read a branded/business SMS message and 90 percent will read all messages inside iii minutes! Even better, SMS boasts a 45 to 98 percent response rate (compared to email's 2 to 20 percent).

So which one is better?

That's the wrong question. It'southward not about better, it's near unlike. Using any 1 of these channels volition prove constructive. Layering these channels together – that'due south when y'all brainstorm to see dramatic results.

How would yous do that?

In that location are lots of ways to layer these channels. Here's one idea you lot tin employ as office of your template.

First, you segment and stagger your text requests asking for a review get-go. You don't want to add a large number of reviews to your review profile get-go simply for those reviews to exist flagged as "suspicious" or spammy.

Next, you segment your email users into several relevant categories. You send emails out asking for a review merely yous do it on a staggered schedule. Here are several criteria yous tin apply to segment your listing.

  • Repeat sales: Customers who are infrequent, but repeat customers. They come to you with opportunities to earn their business organization first. They're willing to spend more provided that they accept a compelling reason to do so.
  • Acquirement per customer: The xx pct of your customers that produce eighty percent of your revenues and/or turn a profit. This is an overall measurement and is tracked on a per customer basis.
  • Spending by client: Which customers spend the nigh money per cycle (e.thou. annually, quarterly, monthly, weekly, etc.)
  • Product consumption rates: Which customers are fully using and absorbing your products and services? Customers who really utilise your products or services are typically the most qualified to review them.
  • Purchase frequency: This is unlike from "spending by customer" as this refers to the actual number of purchases rather than a specific dollar value or financial threshold. These customers purchase consistently, often like clockwork.
  • Profit margin: Customers who take purchased products or services with the highest turn a profit margins. As a group, these customers produce an extraordinary amount of cash for a business.
  • Customer evangelists: These are your believers, the customers who champion your business. They defend your business against attacks by naysayers, they attend your visitor events and they're agile participants in the process.
  • High engagement: These are your song customers, the often irritating but well-meaning bunch that will tell y'all the truth in honey. They truly believe in you, your product or service, and they're willing to concur y'all accountable when you fall short.
  • Admiration: These customers beloved your business and brandish many of the same behavioral markers equally the highly engaged grouping. They're loyalists who are focused on serving and supporting your organization.
  • Strong relationships: These customers are your rock. They spend frequently, pay on time and are givers past nature themselves.
  • Anniversaries: (e.k. buy, sign-up, introduction, etc.) and special events that remind customers of the reasons they chose you. These dates are significant because they trigger nostalgia or dread depending on a client's relationship with y'all.

Finally, create a list of your super customers, you know, the people who meet three or more of these criteria. You're still going to ask for a review, just you'll enquire these customers for a face up-to-face up review as well every bit the usual review.

Wait a minute!

How is this supposed to work? We all know that face-to-face reviews don't calibration. How are you supposed to make these review request types work?

You don't.

If you have an email and text autoresponder sequence in place you don't need your face-to-face interviews to scale.

It's really the contrary.

You lot don't want these contiguous interviews to scale. Instead, these interviews should exist reserved for the upper echelon of your customers.

The very all-time of the best.

The customers you have an incredible, trust-driven human relationship with.

Why?

These customers will take the fourth dimension to go above and beyond for you. They'll hop on a video call to share their feel with your business. They'll go to the trouble of posting their review online for you.

Average customers won't do this for you.

Which is why yous need a layered strategy when you enquire for reviews. If you're a larger business or you lot're dealing with an enormous customer list, automation is a must. You'll need an autoresponder sequence that layers these strategies in a fashion that maximizes results. Don't forget, in terms of this layered strategy, y'all can too use text template review requests .

An autoresponder sequence that enables you to ask for reviews from:

  • Customer all-stars who are eager to reciprocate
  • Happy or satisfied (merely boilerplate) customers who will exit a review if asked
  • Unhappy customers who will give you the gamble/opportunity to make things right
  • Unhappy customers who are encouraged to vent via an internal feedback form
  • Neutral customers who are open up to existence persuaded

Encounter the departure?

If you lot're running a bulk entrada to ask for reviews from neglected or forgotten customers, you'll want to segment and stagger your email list. If you'd like a natural, consistent stream of positive reviews, you'll need a multi-layered autoresponder sequence (SMS, email, social media and face-to-face).

Hither'due south why this matters.

Large blasts sent to past customers tin be risky. Sure, you may go a ton of reviews from older customers. But you're as well more likely to trigger reddish flags with Google, Yelp or Facebook.

Why?

Your account history.

It's suspicious if you go from little to no reviews to a ton of reviews all at once. If y'all plan to inquire older customers for a review, the segment and stagger strategy is an absolute must. Information technology'due south a fantastic way to concenter a big amount of reviews without the suspicion that typically comes with it.

Here's another problem.

You're not sure what to say. If you're like near people, you don't accept a ready of templates you can use to ask for reviews.

What do you say?

Industry-specific email templates you lot can use to inquire for a review

Here are some electronic mail templates broken downwardly by manufacture:

General / All-purpose Templates

Use these emails templates if you're looking for something full general you can customize. Since virtually every industry needs to offset their review generation focus on Google reviews and Facebook Recommendations . These emails are dandy starting points for any business concern.

General Google review request electronic mail template #1:

Dear [client name],

Thanks for being our client. We'd similar to hear how your experience with [business proper name] went.

Do you heed taking just a few minutes to leave a review?

You tin can leave your feedback past visiting this link.

[ review funnel link ]

Full general Google review request email template #two:

Hey [customer proper name],

We appreciate your business organization!

How'd we exercise? Please take a moment to let united states of america know. We use your feedback to improve our operations for y'all and customers like you.

[ review funnel link ]

General Google review request email template #3:

How was our service today, [customer name]?

If nosotros exceeded your expectations, please consider leaving usa a review.

[ review funnel link ]

Full general Google review request email template #iv:

[Customer proper name], we were happy nosotros could help you out today.

Did we do a proficient job of [solving whatever problem collection them to your business in the first place]?

If then, could you lot accept a few minutes to tell united states of america about your experience?

Just click here to go right to our favorite review site:

[ review funnel link ]

General Google review request e-mail template #5:​

Help us better, [customer name]!

Nosotros promise you enjoyed your experience as our customer, but desire to know for sure.

Tell us how you actually feel right here:

[ review funnel link ]

Home Services Industry Templates

Are y'all a contractor carpenter or home service professional? When it comes to request for reviews, there are some specific nuances you lot'll want to learn about the home services industry . In addition to Google, yous'll also want to try these out to generate HomeAdvisor reviews or Houzz reviews .

Use these email templates to ask for reviews. Remember the research I shared in the beginning on the impact of words and emotion? That'southward especially important hither. You're looking for reviews that defuse objections, reduce risk, and ease customer fears almost working with you.

Dwelling Services review request template #1:

Hi [client name],

Cheers for choosing u.s. to handle your [service]. Were you lot happy with our workmanship and professionalism?

Please take a moment to give us your thoughts at [ review funnel link ]

Home Services review request template #two:

Whew, that was a lot of work! Big projects ever are.

Only now that the piece of work is all done, [client name], why not take a moment to tell on our guys?

Were they on time and professional? Did they clean up after themselves? Most of all, were you happy with the quality of their workmanship?

Give us the adept, the bad, and the ugly here:

[review funnel link]

Home Services review asking template #iii:

Thanks for choosing [company name], [client name]!

Nosotros promise y'all had a great experience with us.

If nosotros were on-fourth dimension, on-budget, and on-point with our workmanship, would you accept a moment to let us know?

Please share your thoughts with us hither: [review funnel link]

Home Services review request template #4:

Hey [client name],

Thanks for trusting u.s. with your [habitation services project].

Were yous happy with the work we did?

If you lot could accept a moment to let u.s.a. know, it would really help us out. It will also assistance homeowners like yous who aren't sure who they can trust with their [dwelling services project blazon] needs.

Just visit this link to get started: [review funnel link] Information technology will simply take a few seconds of your time!

Legal Industry Templates

Attorneys shepherd their clients through some of the most difficult and stressful parts of their lives. If y'all're guiding clients through a messy divorce information technology may feel a little awkward requesting a review. It'due south frequently awkward for your clients. Check out our guide for law business firm reviews . Larn how you can brand the well-nigh of your Avvo profile and generate Avvo reviews .

Here'southward the good news.

They go it. Historically, clients take shown they're more than willing to assistance a slap-up lawyer (you) out for the asking. You just have to enquire for the review.

Legal Industry review request template #one:

Dear [customer name],

I enjoyed getting to know you lot over the course of your [case type] case.

I know this case represented 1 of the nigh difficult and stressful times in your life, and I'm sure you're glad information technology's over! At that place'south just one thing left to do, and it'southward voluntary on your function.

If you feel I was responsive, bachelor, and skilled as I handled your case, please consider leaving a review to assist other people in your situation detect their mode to me.

You lot can do so here: [review funnel link]

Legal Industry review request template #2:

Dear [client proper name],

Thank you for trusting [law firm proper name] with your case.

We sincerely hope our team resolved this thing to your satisfaction. If so, would you delight have a moment to tell others virtually the quality of the representation that you received?

You lot can do and then here: [review funnel link]

Legal Industry review request template #iii:

Honey [customer name],

I appreciate the trust that yous had in me, equally we worked on your [case blazon] example. Equally yous may exist enlightened, lawyers (like me) rely on customer reviews to keep our practices open.

If you lot feel I was attentive to your needs and did a expert job representing you, would y'all consider leaving one for me? Information technology would assistance me out a great deal.

You lot tin practise and so hither: [review funnel link]

Hospitality Industry Templates

Your words, tone, arroyo and timing all take a role to play. The words, tone and approach used with a family-friendly indoor waterpark/hotel like Wilderness Resort won't work for a romantic couples getaway like Auberge du Soleil .

If you run a hotel, yous need to have a strategy for hospitality review management . Of course, you're going to desire to optimize your TripAdvisor reviews.

When you ask for a review you'll demand to accept your audience, industry, and economic factors into account.

Hospitality Industry review request template #1:

How was your stay, [guest proper name]?

If your feel was movie-perfect, please have a moment to tell usa so! We use your feedback to better invitee experiences.

[review funnel link]

Hospitality Manufacture review request template #2:

Honey [guest name],

Thanks for choosing to spend your fourth dimension in [city] with us.

Nosotros'd like to take a moment to enquire about your experience. Was your suite sparkling clean and well-maintained? Did our staff treat y'all well?

Please let united states of america know by leaving us a review here:

[review funnel link]

Hospitality Manufacture review request template #three:

From the fluffy bedding to the fine nutrient, the staff here at [hotel proper name] takes pride in offering high-caliber service.

Did nosotros succeed [guest name]?

Please take a moment to give us your input. [review funnel link]

Hospitality Industry review request template #4:

Hey, [guest name],

We loved beingness your home away from home while you were in [city]. Nosotros promise your trip was a good one, and we hope we contributed to that!

Did our staff practise a good job of taking care of your needs? How was your room?

Past leaving united states of america a review you give united states of america the opportunity to make your experience fifty-fifty better the side by side time you lot join u.s.a..

Why not drib past [ review funnel link ] to do so at present?

Healthcare Manufacture Templates

Can you imagine request your patient with explosive diarrhea for a review? Neither can I.

Healthcare is another industry where personalization may makes things more awkward. You lot can avoid those awkward conversations and potential HIPAA violations past maintaining distance and a professional tone. That said, you need to understand the HIPAA considerations and how to get healthcare reviews . Learn nigh creating amazing listings and earning Healthgrades reviews and Zocdoc reviews .

Instead, focus on the points that make your medical facility special and the standards you work to uphold.

Healthcare Industry review request template #1:

Here at [medical facility], nosotros pride ourselves on seeing every patient right on time.

Did our staff attain that for you today? If and so, please consider leaving united states of america a review.

Y'all can do so here: [review funnel link].

Healthcare Manufacture review request template #2:

Beloved [patient name],

At [medical facility], we are committed to offering the highest level of patient care in [city].

How was the quality of your intendance today?

Please permit the states know hither: [review funnel link].

Healthcare Manufacture review asking template #3:

Beloved [patient name],

How was your visit with Dr. [doctor name] today? Did [he/she] address all your questions and concerns? Do you feel satisfied with your treatment plan moving frontward?

We'd love to get your feedback.

Please visit this link to allow united states of america know: [review funnel link].

Healthcare Industry review asking template #4:

Dear [patient name],

Thanks for making u.s. your partners in managing your wellness. Your well-existence is our highest concern.

Did y'all feel like we did a proficient task taking care of you today?

If so, please take a few minutes to tell us almost your experiences. Just click here: [review funnel link].

Wedding ceremony Services Industry Templates

Weddings tin experience like an emotional, stress-inducing whirlwind. Whether you've baked the cake, provided the venue or taken photographs, this i day the bride and groom won't forget.

Recreate the positive emotions and reminders of their special day when yous enquire for wedding reviews on sites like The Knot.

Wedding Services Industry review request template #ane:

Dear [customer proper name],

Your wedding was beautiful! Thanks for making us part of your big 24-hour interval!

Nosotros promise the [product or service you provide] helped to make it extra special.

If nosotros did a good job, please consider taking a moment to leave a review and then nosotros can exercise the same for couples similar yous.

You tin can practise so hither: [review funnel link].

Wedding Services Industry review request template #2:

Congratulations! You're married!

Thanks for making us a minor part of something special, [customer proper noun].

Do you feel our squad members did everything in their power to reduce your stress and go you lot exactly what you wanted?

If and so, delight consider leaving a review here: [review funnel link].

Nuptials Services Manufacture review request template #iii:

Dear [customer proper noun],

Thanks for choosing us to be a part of your wedding. We enjoyed serving you and your family.

If we lived up to the promises we made to yous and provided yous with something special, delight consider helping u.s.a. out by leaving a quick review: [review funnel link].

Wedding ceremony Services Industry review request template #4:

Love [client name],

Congratulations on your union!

Were yous happy with [product or service you lot provide]? Feedback helps us provide an fifty-fifty better feel for future couples, and we'd honey to hear from you.

Tell us how you really experience here: [review funnel link].

Real Manor Industry Templates

Realtors face a significant amount of competition from online and offline sources. From real estate agents, other realtors and Fizzbo prospects. Earning existent estate reviews require consistency and personal relationships. Notice how to focus on Zillow reviews .

Online reviews give realtors the upper hand they demand to sway a large bulk of customers to their side. These happy customers are more than likely to stay with realtors they've grown to trust.

Real Estate Manufacture review request template #one:

Dearest [client name],

Thank you for choosing me to help you lot find your dream home! Now that yous have the keys I hope it will bring you pleasure for many years.

I also hope you lot felt like I did a skillful chore supporting you and guiding y'all through the process of buying your dwelling.

If and so, would you consider leaving me a review and then other buyers can observe me?

You can exercise so here: [review funnel link].

And of course, please don't hesitate to contact me for all your time to come real estate needs!

Real Estate Industry review request template #2:

Dearest [client proper noun]:

Few things are more stressful for homeowners than putting that dwelling on the market. Merely nosotros did it! I'm sure that's a weight off your shoulders.

If you experience I did a good job marketing your domicile and getting it sold, please consider leaving me a review. Your feedback volition help me improve while helping other sellers detect me when they demand me.

Just click here to give me your thoughts: [review funnel link].

Real Estate Industry review request template #3:

Honey [client proper noun],

Thank you for choosing me to exist your realtor! I work difficult to negotiate well for all my clients.

If you experience I did a practiced job defending your interests please consider taking a minute to leave a review.

You can do so here: [review funnel link].

I look forward to seeing you once more the next time yous accept a existent manor matter you need to resolve!

Automotive Manufacture Templates

Dealerships depend on echo business. Motorcar dealer reviews build customer loyalty in three ways:

(1.) Dealer loyalty via client feedback and reviews (2.) Salesperson loyalty based on honest and selfless salespeople and (3.) Brand loyalty based (in function) on customer reviews. The stronger your review portfolio, the stronger the customer/dealership relationships.

Think about putting your effort into earning Edmunds reviews or DealerRater reviews .

Automotive Manufacture review request template #i:

Dear [customer name],

How are you liking your [car make]?

It was a pleasance to mitt you lot the keys and to watch yous drive off the lot. I did everything I could to make the process piece of cake, smooth, and fun for you.

Was I successful? Would you take a moment to go out me your feedback here?

[review funnel link].

Automotive Industry review request template #2:

Dearest [customer name],

Congratulations on the buy of your new [car type]!

I just desire to remind you lot our service department is here for you if you lot have whatever issues. We have a clean, comfortable waiting room and our guys do their best to handle requests quickly.

I'd also like to inquire if you'd consider leaving us some feedback about your experience here at [dealership].

You can do that here: [review funnel link].

Automotive Industry review asking template #3:

Dear [client name],

Thanks for stopping past our service department today. We appreciate you, and nosotros're happy that yous trust [dealership] to go along your machine in tip-superlative shape.

Did we do a skilful task of taking care of you lot today? Would you leave our guys a review if nosotros did?

Yous can do that here: [review funnel link].

Category or circumstance-specific email templates to ask for reviews

Priming customers for reviews

Customers aren't e'er happy to receive a review request. They're not sure what to say or when to say it.

Priming customers is a simple and straightforward way to prep clients to give you reviews. Yous inquire at the beginning of your human relationship and then at the terminate of a sale, once your business with your customer is complete.

Here's how you do it.

Hi [ client proper name],

Thanks for your trust in us with [problem]. I know we're going to achieve amazing things together! I had a quick question for you:

What tin can nosotros say or do to earn a review from y'all?

We've made our [number] clients very happy and so they've decided to share their feel. Would you be willing to share your experience with our new clients? Y'all'd exist able to share your thoughts here: [review funnel link].

Would you let me know?

[Your Proper name]

Here's why it's then constructive. You're getting customers to set the conditions you'll need to see to receive a positive review from them. What's better, you're getting it alee of time. Y'all'll get the specifics you need to ensure your customers are happy and satisfied.

Use questions to nail down whatsoever vague answers.

Want to improve your odds of getting an amazing review? Follow these steps:

  • Prime customers with the question: "What tin we say or practice to earn a review from you?"
  • Get a brusque listing of specifics and metrics to beat out.
  • Outperform. Dramatically run across and exceed your customer's expectations.
  • Remind customers about their metrics, show them how yous've exceeded their expectations.
  • Inquire customers for their feedback immediately.

Mail-transaction requests

You've probably heard it before. The best fourth dimension to ask customers for a favor, is right after a conversion effect , like a sale.

Here are a few confirmation email templates to help ask customers for a review later on the conversion

Howdy [client name]!

Thanks for shopping with us! Your items are on their way. If you'd like to track your order you lot can do it [tracking link].

Ane more affair.

Was your experience with us a proficient one? Please be as honest as y'all want to be (we can accept it). Share your thoughts hither.

[review funnel link].

We love you,

[Your Name]

That was a shipping conversation email. Can we do the same affair with an guild confirmation e-mail?

Admittedly, here'due south how.

How-do-you-do [customer name],

We've actually enjoyed working with you. We're excited to come across the pay-off our work generates for you. Looks like it's going to be astonishing.

Quick question for you.

What could we take done better? Please share your thoughts here: [ review funnel link ]. Any feedback you can requite would be incredibly helpful.

Thanks again for your trust,

[Your Proper noun]

The feedback interview

Customers are happy when you set up their trouble. But they forget to share their experience with others.

The feedback interview solves this problem.

How does it work? You simply ask customers for their feedback on one particular problem similar this:

Hello [customer name],

In the past, some of our clients were burned by a competitor. Nigh of them paid lots of coin for a [product or service] that didn't work well. We're trying to learn from their feel.

What'due south your feel with our [product or service]? Have you lot run into any frustrations ? Would you be willing to share your story on a quick 5 min. phone call?

Please be honest, we can take it! [ review funnel link ]

Appreciate yous, [Your Name]

If you're using your Grade.us review funnel you can utilise this to collect negative feedback, ready the issues, then request a positive review. You tin can also use it to request reviews outright (regardless of the feedback).

Prestigious invite

Inviting a customer to review your business isn't the same as asking for a review. When y'all ask, information technology's a favor. When yous invite, it's  prestigious.

Only merely if you do it right.

Hello [customer name],

I'm reaching out to the top iii% of our customers (that's you). I'd like to larn about your experience with [Business Name]. I only have half dozen  questions to ask, and information technology should simply take 4 or v minutes.

Would it be alright if nosotros talked on the phone? I'grand free [date] at [time]. If you're busy, you tin share your thoughts here: [ review funnel link ]

[Your Name]

What if you tin't target the top 3% of customers in your business organization? Can yous still use positioning to your advantage?

Certain.

Just find a way to segment your customers. Call back the eleven sample segments I mentioned earlier (e.g. repeat sales, revenue per client, profit margin, etc.)? You tin use these elements to create a prestige invite.

Or you tin brand your own.

Applause request

Sometimes you get things correct. Y'all were amazing, yous under-promised and over-delivered. Your customers are happy, overjoyed even. This is the part where businesses ruin information technology. They forget to ask for the review.

When your client is happy it's a great time to inquire for feedback. What specifically made them so happy? Did they dodge a bullet or avoid some painful result?

There's an art to it. When you're getting applause, asking for feedback is risky if it's mishandled. If customers feel you lot're being greedy – the relationship can sour speedily.

"This is the perfect fourth dimension to apply touch and go."

With touch and become, y'all ask one question then you move on. Yous brand i request then it's dorsum to jubilant. If customers are happy our questions demand to exist neutral or pleasant, this isn't the time for controversy and warning.

Cheers [ customer name]!

That's amazing! I'm so glad things worked out well for you. 🙂

It was a lot of hard work just we did information technology together! Thanks for trusting us!

Whatever thoughts on what nosotros can do to make this fifty-fifty amend for y'all?

[ review funnel link ]

We love working with you!

[Your Name]

If they're unsure, you ask them six questions. Once you've received positive feedback from customers you transcribe it and request a review, like this:

[Customer name],

Thanks again for sharing your thoughts with united states of america. I'm and so happy y'all're satisfied with the [results or outcome].

Here's a transcript of our interview.

Would you be willing to share this transcript of your feedback on one of our key review sites equally a review?

Information technology'south just copy and paste hither:

[ review funnel link ]

No worries if you're uncomfortable with this, you lot're amazing either mode.

[Your Proper name]

Satisfied follow-up

The satisfied follow-up leads with a question.

"On a scale of 0 – 10, how likely are you to recommend us?"

This is a question that's sent to customers at the stop of a transaction, service or project called the Net Promoter Score . Customers who list a score of 9 or x are your happy and satisfied customers. These customers tin exist cultivated to become evangelists and promoters.

But merely after they validate your score with a review. Hither'southward how yous follow-up with these customers.

Wow [customer name]!

I'thousand then glad nosotros were able to accept skilful care of y'all! Would you lot be willing to share your experience with other customers? They'd be very interested in hearing your experience and listening to what you have to say.

You tin share hither: [ review funnel link ]

You're amazing either manner.

Best,

[Your Name]

The survey interview

The survey interview is, as the proper noun suggests, a survey. It'southward a 1 question survey that leads with something fascinating. A question or hook that'due south guaranteed to grab their attention.

Here's how it works:

  • What do you want to know? Choose the most of import question you'd like to ask e.thousand. what's the biggest problem you're trying to solve?
  • Why should they intendance? Make your question attention-grabbing, avoiding explicit controversy and self-deprecation.
  • Segment your responses. Who provided the all-time/worst answers? Which answers are most valuable? Sort respondents into groups.
  • Follow up with the engaged. Reach out to the people you'd similar to hear more than from. Ship them a message thanking them for their response and request if they'd be willing to elaborate.

If you're running a marketing business firm, your one question survey could be anything along the lines of:

  • What do you hate almost about marketing firms?
  •  What's your biggest struggle with creating content?
  • What's your biggest chance cistron when it comes to paying for SEO?
  • What would make an unknown marketing firm unique from your perspective?

And the most important part? You target existing customers with your i question survey. Enquire responders if they're willing to answer. Transcribe the positive feedback and so, ask them to share via review sites (e.g. Yelp).

Surveys are peachy for enterprises to get a pulse of your customers. Ultimately, if yous're a franchise and focusing on enterprise SEO , your reviews can have a massive touch on at a local level.

The Free Trial Follow-upward

If free trials are a large role of your business, this strategy is a bang-up way to convert trial users. Here's how information technology works.

You're looking for engaged users, people who've signed upwards for a free trial and are really trying things out. They're uploading their information, creating reports, working with your API.

They're taking things seriously.

These customers deserve more of your attending. Your onboarding user flow should guide these customers along, giving them the back up they need to make a yay or nay conclusion.

Reach out for feedback well-nigh the finish of their gratis trial.

[Client name],

You've got 3 days left on your costless trial. What was the about frustrating or nearly wonderful things nearly [our product]? Any thoughts on how you'd get in improve?

[ review funnel link ]

Y'all're number one!

[Your Name]

Reviews from references

Accept you e'er had a prospect ask for references? Yous can use these reference requests as an opportunity to ask your clients for reviews.

Here'southward how you lot do it:

[Customer proper name],

Thanks so much for being willing to share your honest feedback with our [prospect]. I'm grateful for your help on this.

Would you be willing to share the basic thought backside your feedback here? [ review funnel link ] This way, there'd be no demand to carp you with a reference request in the future.

If not, no worries.

Thanks for everything,

[Your Name]

This works best with highly agreeable clients who are somewhat (or very) eager to please. It too works well with clients who, "owe you a favor."

It's a large ask.

Here's why information technology works. You're asking customers to do what they've already done. Repeat the positive feedback they shared with prospects on a reference call. They echo information technology one more than time, on a review site. Thanks to your 10 review asking scripts , they know what to say, and how to say it.

The unhappy client

If you're running a business organisation, you're bound to have a few unhappy customers. Customers won't always exist happy with the work you do. Sometimes we make mistakes, sometimes we don't come across their expectations. Sometimes these customers leave.

It's common for businesses to care for these customers like a lost cause. "I fabricated a mistake, they're really angry with me, and they're gone forever."

What if you could get them back? What if there was a chance you could win them dorsum and win new customers over in the process? As it turns out you can.

Here's how:

  1. Appraise your customer. You're looking for unhappy customers who are emotionally stable. The strategy won't piece of work with unhappy customers if they're toxic or malicious. You're looking for unhappy people who are honorable, even though yous screwed up.
  2. Inquire for details. These customers may already be on their way out the door. If they're willing, requite them a chance to clear the air. Ask questions if y'all need clarification, but listen. Get their permission to record and transcribe the interview.
  3. Enquire them to share their feedback. Send them a re-create of their unedited feedback. Then enquire if they'd be willing to share it publicly as a review. That's right, you lot're request them to share a negative review.
  4. Fix the problems they've mentioned. Go above and beyond, fixing all of the issues your unhappy customer mentioned. Adjacent, create an irresistible offering that'southward designed to woo them dorsum to you (e.m. if you're running a ski resort, you could accomplish out to unhappy customers with a free 10 twenty-four hour period pass expert for x people).
  5. Make your approach. The approach is key. Come on too stiff and expect needy. Allow your ego to get in the way, and they may update their review, making your situation worse. The whole strategy falls apart. Your approach needs to exist gentle, nuanced and respectful.

Your initial approach could look a piddling bit similar this:

[Customer name],

We've really messed things up. I'thousand and then sorry. I know where we went wrong but I recollect I'm missing something. I'd like to learn as much equally I tin can from this.

Would y'all be willing to share where yous recollect we went incorrect?

This isn't a ploy to attempt to go along you with united states of america. I desire to preclude this from happening once again.

[Your Name]

This doesn't look similar a review request, does information technology? That's because y'all're non asking for a review. Doing that would be a fault at this signal. Right now, your focus should exist on one matter.

Reconciliation.

This requires nuance but it'southward also a take a chance.

You fix your unhappy client's problem, generously throwing in unasked for extras to smoothen things over. Next, you'll want to document everything. All of the steps you took to restore the relationship, the extras you provided, everything.

In one case customers are overjoyed (and simply then do) you brand this asking.

[Client proper name],

You've been then good to us. I wanted to achieve out personally and let you lot know that I capeesh y'all giving usa a hazard to make things right.

We're happy that you lot're happy. 😀

Would you lot be willing to share your story (horrible get-go and happy ending)? If you are, y'all tin do that here: [ review funnel link ]

Thanks either style.

[Your Name]

What about i-off vs. drip emails? Which one works best?

They both take their identify.

Hither's a adept rule of pollex.

  • Employ baste emails for new customers in combination with email, text and contiguous campaigns.

This ensures that the activity on your review profile stays inside adequate guidelines.

  • Use ane-off emails for your segment and stagger email campaigns.

These 1-off emails will enable you lot to attract and convert quondam customers in a safe, notwithstanding manageable way.

What about baste campaigns?

How do yous structure these drip campaigns in a way that makes sense for your concern? It's uncomplicated, you lot mix and match the emails accordingly using the 18 strategies and templates in this updated post and the templates I've already shared above.

Context is king.

This is why y'all need templates

Common communication states that you ask for what you want directly. It's adept, solid communication that works.

When you ask for a Google review, or inquire for whatever type of review, your odds of success skyrocket if your request includes the right ingredients. Use these customizable templates to ask for reviews when you need information technology.

Email templates that are crafted with the correct words create structure and foundation. That'due south especially of import when information technology comes to scaling review requests or training employees.

It's the starting point.

With the right set of email templates in your toolbox, you'll be able to achieve consistent results when you ask for a review.

Remember that your review management responsibilities don't end at review generation.

Yous'll e'er want to make sure that you monitor your reviews , respond to positive reviews AND negative reviews , and share your reviews on Social Media.

What if these templates don't work?

What if these templates aren't a adept fit for your business? Alter them, change them, find what works for you. These templates aren't a one-size-fits-all suggestion. The opportunity is there if you're willing to practise the work.

As long every bit yous're willing to endeavour.

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Source: https://blog.grade.us/7-email-templates-requesting-online-reviews/

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